JAMES MORITZ
NFT ARTIST KNOWN AS MOJA KOI
Artist Statement
NFT Artist James Moritz has created digital art for nearly two decades as a world-class top-ranked celebrity fashion and beauty photographer.
James got into the industry by first working with the great contemporary artists Mert and Marcus, Steven Meisel, and Greg Lotus for five years. When ready, Nieman Marcus put him on a monthly rotation. He was allowed to shoot past the strict 5-year term limit because he was one of only 3 photographers with a perfect vendor approval rating.
Neimans is perhaps the most complex photography job in the industry. The photographer has come up with the story, location, or set and meets the creative director's requirements for a cohesive narrative of 12 to 18 shots and every shot then has to be approved by the brand who pays NM 400k per page. Every image has to represent the brand, similar to the vendor's runway and campaign. A single detail is missed, and the vendor can reject the shot for any reason. Moritz is one of only 3 photographers in the history of NM to have a perfect vendor approval rating and still holds the record for the most extended rotation in the company.
James found he was a natural at creating brand-driven looks for every different shot and had a perfect vendor approval rating for nearly 14 years shooting for Neimans. Bergdorf quickly picked him up then vendors like Chanel, Dior, Calvin Klien hired him.
James got an apartment in Paris in 2007. He began shooting for Coty and working with huge celebrities like Kate Moss, Victoria and David Beckham, Kylie Minogue, Tom Brady, and many more.
Amazon offered Moritz an open budget where the first year's expenses were close to 18 million dollars, all run through Moritz and Company, the production company for James Moritz.
In 2018 Moritz and Hill founded The Atfluence Agency, a digital media Influencer agency. In 2019, Moritz was diagnosed with cancer and confined to his apartment for over 3 years. Clubhouse saved him from depression and re-ignited his fire. Specifically, the NFTS.tips rooms helped him re-discover his creative fire, which again blew up his career.
James has been overwhelmed by the number of celebrities and brands that want to do collaboration drops. The Atfluence Agency will launch every drop, landing massive news and digital magazine coverage driving SEO on Google. When celebrities push promo reels to millions of fans on social and over 1,000 Influencers in the Atfluence network, social traffic will explode, resulting in sell-out drops just like the product launches.
James recognizes that the current selection of NFTs published is developing. He is experimenting with styles and platforms. Moritz's core philposphy is from Warhol:
Art is Commerce
Knowing this, he studied photography, art, business, and marketing. He has an MBA from one of the top-ranked MBA programs in the nation, equivalent to an ivy league education.
When it comes to producing and delivering a cohesive marketable NFT drop and promotion, his track record speaks for itself working with the top creatives and brands globally.
EXAMPLES OF WORK-
Four up as seen below is a composite of 4 NFTslSeen Below is a composite of four NFT drops that have been made or will be made. J-Walk with Miss J Alexander will be scheduled for a full-blown drop, announced, PR release, media push, Influencer campaign, and small paid ads before it is launched. The Top middle will be released this week. the bottom middle and right images are all NFTS being sold on Foundation and OpenSea.
NFT ARTIST James Moritz
James Moritz
MoJa Koi
Exhibt Closed: Closed now speaking with Chanel for a licensed drop
Retrospectively Yours: Photo and Video Retrospective NFT collection
20% of sales go to The Next Generation Project- helping homeless LGBTQ kids
Each sale comes with the exclusive right to purchase the only #O Original print that comes with a hand-applied artist’s seal that has an embedded NFC chip linking the original print of the photograph to the only #O print in existence. For more information on #O prints visit https://www.moritzbrand.com/prints for complete artists providence. Art is an investment, not an expense.
Tru Beauty is making the world a better place together
100% of the proceeds benefit charity. The majority of the funds will be going to The Next Generation Project to help homeless LGBTQ youth learn skills to monetize their creative talent, find their voice, and know their self-worth.
I just published a piece on canceling the Thigh Gap which benefits underprivileged girls with eating disorders. This is something I faced as a photographer women dieting to get a thigh gap which is impossible as these are genetic not a weight goal. . I recently heard an 8-year-old girl crying bc a bully called her fatty b/c she didn’t have a thigh gap and had been starving herself all summer to get one and dreaded going back to school not understanding why should didn’t get one. She was dreadfully thin and it angered me.
Foundation.app/mojakoi: April 21
Sold 3 pieces for approximately 3 ETH
Async Approval 8/21
Cargo: 8/21
nftically 8/21
What sets James Moritz Apart from everyone else are
Celebrity & Luxury Brand Collaboration Drops
When word got out that James was offering NFT Drops through The Atfluence Agency his celebrity and luxury brand connections flocked to sign up for Drops. We have five major celebrity drops in the works with global superstars like Kylie, Dolly Parton, Cher, Kate Moss, Victoria Beckham, and brands like Diesel, Dolce Gabbana, YSL, Supreme, and Louis Vuitton… yes Louis Vuitton and Marc Jacobs who is a friend of Moritz.
The first celebrity drop is already under contract and in production with Miss J Alexander from Amercia’s Next Top Model. Titled J-Walk the drop features an original soundtrack by RCA records wrapper L.eikeli 47. Press play on the gif next to view the first draft of the promotional trailer and J-Walk original soundtrack. The soundtrack isn’t finalized so it is not for release just yet. We expect to announce as soon as we secure the right platform that accepts credit cards and can handle millions of hits at once.
The Atfluence Agency will launch all drops just as a product launch is scheduled with a PR Newswire Global release which gets news outlets like CNN, WSJ, and a media push with our magazine contacts with Vogue, Harpers, WWD, W, Elle, GQ, nearly every major online magazine. We push for online coverage which establishes strong Google SEO searches. Once the media hits the celebrity pushes the trailers out through their social and then we push it out to Atfluence’s network of over 10k NFT Influencers with custom promo codes so Influencers get a cut of purchases. The results are phenomenal with even the smallest media purchase. Of course with some of these stars the paid media buy will be massive.
These drops are in the big leagues as Snoop Dog and we predicting with press coverage we should see immediate sell-outs of most items within the first 2 hours. This is why we need to secure a partner that is set up to handle that volume of traffic. The only sites I know for sure that can handle the volume are Crypto.com as they have a waiting room to enter the drop and maybe Nifty. Both accept credit card purchases without the need to set up a separate wallet which is what we need for celebrity and brand drops to work. So far I can’t even reach anyone at Nifty, they are as hard as Facebook. Crypto.com immediately responded and will give me a decision within the next week. If anyone at NFTs.tips has inroads with Nifty I would greatly appreciate the help getting in with them as I prefer Nifty as a US-based company vs the Chinese-based Crypto.com. I’ve got a few other options and hopefully by the end of next week, we will have established the platform and announced the J-Walk drop with a Pr Newswire release. I would like to include NFTS.tips in all of the releases as it is a big opportunity to get NFTS. tips some vital news coverage.
The celebrity and Luxury brands James Moritz works with all generate a massive amount of press attention anytime they announce a new product and with NFTs in fashion, beauty and luxury brands they will go insane with the coverage. Digital media articles generate google SEO and well you understand the business model. It not rocket science and we have been doing celebrity fragrances launches that are unexplainable. The Dolly Parton fragrance lauch sold out of the entire stock order in less than 2 hours and the product is backordered for 6 months now. Insane how these names can sell anything.
Moritz’s work has been comprised of most retrospective work and the new art is a little fragmented but common elements of luxury goods, and James Moritz’s signature photographic style make everything somewhat cohesive. I dogiven the assure you that when we do a drop the drop will be seamlessly cohesive and work flawlessly together. James is one of the best brand creators in the industry and his track record speaks for itself. Its only a matter of time before the market catches on and his NFTs and social blow up. James Moritz only started using social media on Jan 21 for Instagram and Twiter other than for Instagram.com/moritzandco which was started never seriously worked until 2020. James has historically never had to market, update the website or do social and stayed historically overbooked strictly through word of mouth.
2020 pandemic changed that and now we take social very seriously and actual run social for multiple brands along with Infleuncer programs which has become our main product since James was diagnosed with cancer. He is now fully recovered and eager to return to work only through NFT drops instead of big budget shoots.
The Atfluence Agency has budgeted NFT drop sales and forcased a conservative 500k for 2021 and 2 million for 2022. If we can land the Nifty platform that number should look more like 5 million in sales. Again these are conservative numbers size of the celebrity audience.
Commitment to NFT Space
On April 1th James Moritz publically pledged to mint 365 NFTs in the next calendar year. Many of these will be with celebrity and luxury brand collaborations already under contract and in production which will be launched by the Atfluence Agency.
James is an artist and an entrepreneur and the first rule is
Art = Commerce
Moritz has a minor in photography and an MBA in business and art should be an investment and it is up to the artist to be sure that every piece they produce stays rare, collectible, and as they generate momentum increases in value. Moritz has been planning a fine art expansion throughout his entire career. He was offered two exclusive shows in LA and turned them down because he didn’t think digital prints were worth what the gallery was going to charge. Now consumers, hotels, and businesses can invest in custom-sized digital prints made for their space that have legitimate proof that they own the one and only original. It’s a plan 20 years in the making and he has studied how to grow value, sales, and most importantly build value in his artwork. Some of the prints are even available up to mural gallery wall size as they were shot on a 48 megapixel digital back and can support Master Prints up to 196” x 94”. The larger sizes are very important to the market with an NFC that links to the one and only NFT these oversized prints will be very rare and very valuable. Very few artists can offer quality prints on acrylic made and white-glove delivered wall size.
Every retrospective NFT comes with the one and only #O original print offer which can be sold or listed separately on the secondary market. I’ve already spoken to a number of gallery and commercial art buyers who are very interested in pieces for investment. The larger pieces will start at 10k and up.
James Moritz is planning on becoming the next premier high-value NFT artist offering extra-large original prints of NFTs with NFC chip verification. No one is doing this and there is a huge need in the commercial marketplace for these oversized prints.
I would love to work with NFT.tips to create a 198” x94” print to use as a backdrop for the Art Basil booth. I know it would make the booth stand out in the show. These giant prints on thick acrylic are georgious, stunning and massive and make a memorable impression.
Moritz is following the path of those that have gone before him knowing if he stays the course anyone who buys is now will end up making a small fortune off his work. He understands the fine art market and is offering real artwork with legitimate original prints. For the first time in history, someone can invest in a digital print and have proof that they own the one and only original print.
Commitment to NFT Space
On April 1th James Moritz publically pledged to mint 365 NFTs in the next calendar year. Many of these will be with celebrity and luxury brand collaborations already under contract and in production which will be launched by the Atfluence Agency.
James is an artist and an entrepreneur and the first rule is
Art = Commerce
Moritz has a minor in photography and an MBA in business and art should be an investment and it is up to the artist to be sure that every piece they produce stays rare, collectible, and as they generate momentum increases in value. Moritz has been planning a fine art expansion throughout his entire career. He was offered two exclusive shows in LA and turned them down because he didn’t think digital prints were worth what the gallery was going to charge. Now consumers, hotels, and businesses can invest in custom-sized digital prints made for their space that have legitimate proof that they own the one and only original. It’s a plan 20 years in the making and he has studied how to grow value, sales, and most importantly build value in his artwork. Some of the prints are even available up to mural gallery wall size as they were shot on a 48 megapixel digital back and can support Master Prints up to 196” x 94”. The larger sizes are very important to the market with an NFC that links to the one and only NFT these oversized prints will be very rare and very valuable. Very few artists can offer quality prints on acrylic made and white-glove delivered wall size.
Every retrospective NFT comes with the one and only #O original print offer which can be sold or listed separately on the secondary market. I’ve already spoken to a number of gallery and commercial art buyers who are very interested in pieces for investment. The larger pieces will start at 10k and up.
James Moritz is planning on becoming the next premier high-value NFT artist offering extra-large original prints of NFTs with NFC chip verification. No one is doing this and there is a huge need in the commercial marketplace for these oversized prints.
I would love to work with NFT.tips to create a 198” x94” print to use as a backdrop for the Art Basil booth. I know it would make the booth stand out in the show. These giant prints on thick acrylic are georgious, stunning and massive and make a memorable impression.
Moritz is following the path of those that have gone before him knowing if he stays the course anyone who buys is now will end up making a small fortune off his work. He understands the fine art market and is offering real artwork with legitimate original prints. For the first time in history, someone can invest in a digital print and have proof that they own the one and only original print.
Luxapop NFT Vanguard Award
“Artist to watch and early invest in 2021 by Luxapop.com”. Moritz is also involved with a very similar membership service only using an Investor membership approach and at least a year behind the NFTS.tips group. By far NFTS.tips is the most organized group Moritz is involved within Clubhouse and elsewhere.—
Click Here for More information
Next Generation Project
The Next Generation Project is a cause Moritz started in 2021 after discovering 3 of the kids he spoke to in a workshop with the Hetrick Martin Institute had become thriving artists. TNGP is a 4-day workshop for LGBTQ kids who are often living on the streets, in group homes, or in shelters. The workshop will teach these creative kids how to monetize their work and find their voice on social media. Work with brands and generate professional photography and video along with minting NFTs and using social media to sell them. While the workshop is designed to give the kids a basic knowledge of where to start with these skills, how to continue learning, and pairs the kids with a mentor to guide them. The workshop’s real purpose is to show these kids that they are worthy of life, love success, and support. Most of these kids have been told they are worthless their entire lives. So when one person gives them a roadmap and says they are worthy and can be successful with hard work and persistence they absorb it like. a sponge. and their lives are changed forever.
Click here for more information
L’Oreal
YSL
Makeup Tutorial Video Series
Dale Ashleigh Celebrity Makeup Artist Announcments
Heritage Men’s Fragrance Video
Re-Make All Men’s Fragrance Videos For Sephora Specs
Black Opium Video for Sephora
Rouge Couture Matt Lip Tutorial Video
Contour and Contrast Tutorial Video
Neiman Marcus Pallet Tutorial Video
Rock and Lace Tutorial Video
Sephora
Chanel
Esprit
Coty, Paris
Over 100 Brand Videos for Online and In Store Display
Limited by Contract to List Credit or Projects
Color Campaign, Shot Campaign Stills in Paris
Victoria and David Beckham, Intimately: PR Stills and Video Campaign- LA
Kate Moss, Velvet Hour: PR Stills Campaign Print Worldwide- London
Kylie Minogue, Showtime: PR Stills Paris
Kylie Minogue, Couture: PR Print and Web- London
Tom Brady, Stetson: PR Print and Web-NY
Renee Flemming: La Voce: Main Print and Video Campaign-NY
La Voce: Creative, Concept, Set, Shoot, Retouch: Worldwide Campaign-NY
La Voce Campaign: Behind the Scense Video
Creative, Direct, Edit
Victoria Beckham’s V-Look Color Campaign Video- LA
Kimora Lee Simmons, Fabulosity, PR Video- NY
Celine Dion: PR Stills: Paris
Over 20 More
Neiman Marcus
Bergdorf Goodman
MYHABIT
Amazon Fashion
Amazon Global
Longest Rotation of any photographer in the history of the company: 14 years
The Book: Stills and Online Video
DVF: Online Video
Jason Woo: Stills and Online Video with Jason Woo on Set
Little White Dress: Online Brand Video
YSL: Online Brand Video
Dior: Online Brand Video
Monthly Rotational Photographer
Print and Online Stills
Videos Online
Dept 5F
Dolce Gabbana
Escada
Calvin Klien
Georgio Armani
Setup: 3 Months Budget 3 Million
Brand Conception, Lookbooks, Marketing Materials, Vendor Brochures
Responsible for all key brand signing:
Hermes
Chanel
Dior
Escada
Ray Ban
Dolce Gabanna
Calvin Klien
65 Luxury Brands in Total
15 Sets Concepted, constructed, dressed and finished
Location Scouting, Booking, Travel, Production
New York Studio Booking
Equipment Purchase and Rental to Amazon
Setup Nonessentials “Vogue Closet” Wardrobe Library to complete all looks
Written Studio Guidelines and In-House Training for Fashion Shoots
Written lighting guidelines
Approval of all Hair, Makeup, Models Talent, Booking, Travel, Payment
Established overall look of Product and On Figure Images
(shot by 5 Staff Photographers outside of our budget)
Responsible for all cast and crew to travel to Amazon Secrete Studio in Hevron, KY
No cameras, phones or personal items allowed, not a single image leaked
Security, Random Searches
Year 1: Operational Budget 15 Million
All Advertising and Editorial Photography and Video
Responsible for all 5 Photographers Look, Cohesive Style, Lighting, Pose, Mood
Travel, Catering, Hotel, Flights for all crew and Talent Booking 25 persons weekely
Launched April 1 to Dec 31: No Paid Media using 300 Fashion Bloggers to Est. Brand
Year End 13 million members registered members
Year End: 58 million in sales and no ties to Amazon
Year 2: Budget 15 Million with paid media and campaigns
NBC Video Commercials
Times Square Holiday Billboard Buyout Campaign
Taxi TV Commercials
Print, Billboard, Online, Influencer Campaigns: All Stills and Video
Responsible for all workflow, vendor matrix, a model casting database
Image Database, Non-Essentials Wardrobe Closet, Booking All Talent,
Written Guidelines in Lighting, Styling, Image Capture, Usage Agreements
Image Database Setup and Maintenance, Transmission of Images to Creative in Seattle and Influencers Worldwide.
Casting, Contracts, Talent, Production, Travel, Crew Equipment Rentals, Catering, Transport, Payment to All Parties, Accounting Billing in One Invoice
Amazon Visual Branding Plan
Amazon Super Studio Design and layout in Brooklyn
All written procedures for studio operations
Written and diagramed lighting patterns for each set design
Color management and consistency between 15 capture stations and stages
All sets, props, and nonessential wardrobe closet
Model and Talent Vendor Matrix
Booking and Production Procedures
Usage Tracking, Contracts, and Agreements
Payment Fee Structure for all Photographers, Models, and Talent
Still Life Studio Design
Image Database Design with SKU, ASIN, and Usage agreements attached to each image within the database (did not exist before)
Capture Management with Barcode Scanner Input
Responsible for the entire shift in branding from white website with logo and blue bar, no color, models or editorial images or video to the consumer brand entertainment destination Amazon.com is today.
BEZOS STATEMENT:
“What Moritz and Company have set up for Amazon has exceeded our wildest expectations and the standards and procedures established have changed our entire branding plan and vision for the future of Amazon Globally.
Visuals originally planned only for Amazon Fashion will now be rolled out to every division of every Amazon-owned company globally. The work Moritz and Company have done has changed the entire direction and visual look of Amazon as a brand and company. Amazon plans to be a more brand-driven, consumer entertainment, destination site vs the blue bar and clean white site with no models or visuals.
We are moving from a Costco look to a department store which is a dramatic change all due to the work of Moritz and Company. The move is a dramatic change from the prior policy of spending the least amount possible on all photography, branding, and visual media which will change the entire look and future of all Amazon and associated websites entirely.
Thank you for your consideration!
xoxo
James
Direct (917) 905-0481
Main: (212)404-1723
Mobile (646)463-3060